The Integrated Branding Training
A professional development branding and marketing courseWhat the course is about:
This is a practical-step-by-step course that helps brand owners, businesses & organizations to “Better & Grow Their Brands”
The Integrated Branding Training curriculum was developed to bridge the gap between business owners and branding agencies and to equip MSMEs with the necessary & comprehensive branding and marketing knowledge they need to do marketing right and get customers.
It is designed for businesses that want to build a brand, understand their audience and target market, and direct their marketing efforts in the right areas to reach qualified customers.
What are the Goals?
By the end of the course, you’ll be able to:
- Understand the difference between branding and marketing and how they work together.
- Understand how your brand is related to your target customer and your business/organization’s purpose.
- Use branding principles to define and build your brand and/or refine your existing brand.
- Create your brand assets for digital and print in relation to your brand.
- Understand the different marketing strategies you can use to promote your brand and reach your target audience.
- Create a marketing strategy that helps you achieve your goals.
- Learn how to measure our marketing efforts.
Who is this Training for?
This training is suitable for all your business/organization’s stakeholders who represent the brand in any form. This includes the management, people who promote the brand, and its products, and your customer service agents.
– Business directors
– Marketing, branding, product, and design team
– PR team
– Customer Service team
The Integrated Branding Curriculum
A four-course training that helps your business build a winning branding and marketing strategy.
The course training is available online and on premises.
>> The Brand Development Curriculum
>> The Digital Branding Curriculum
>> The Branding Calendar
>> The Branding Scorecard
The course is available for individuals and your entire team.
Book your session to get started.
The Training Courses;
Course 1: The Brand Development Curriculum
A guide for branding discovery, defining your WHY, identifying target audiences, brand positioning, messaging & designing your brand assets.
What you will learn:
- The difference between a brand, branding, and brand identity
- Why branding is important
- How to define your brand’s WHY, mission, and vision
- Defining your brand personality, look, and feel
- Designing your brand identity elements and brand assets
- Emerging trends in branding
Course 2: The Digital Branding Curriculum
Understand the 25+ strategies for social media, mobile, google, content marketing and advertising, audience targeting types, and how to measure your online marketing efforts.
What you will learn:
- What is marketing and digital marketing
- Introduce you to 25+ digital marketing strategies
- Understand strategies for social media, mobile, google & content marketing
- Understand advertising promotion types and audience targeting types
- Learn how to measure your online marketing efforts
- Emerging trends in digital marketing
Course 3: The Branding Calendar
A master plan for connecting your brand marketing strategy with your customers’ seasonality.
What you will learn:
- What is a branding calendar and the benefits of a branding calendar
- Factors to consider when designing your branding calendar
- How to create your branding calendar
- Important dates, activities, and associations of the month to include in your calendar
Course 4: The Branding Scorecard
Understand marketing campaigns, the basic marketing aspects, and customer conversion processes.
What you will learn:
- Understand the differences between traditional and modern marketing and the perfect marketing mix for digital, promotional, and experiential marketing
- Understand your target market and their needs
- Customer conversion processes
- Strategies for market research and data collection
- Futuristic marketing trends
Ready to #BetterYourBrand
To grow your business, you need a marketing partner that you can trust, one that is up to date with the best strategies to increase your ROI. We are equiped with the best branding and marketing knowledge to help grow your brand.